Online gambling operator, Kindred Group, whose casino brands are well-known throughout Europe and Australia, has just added another new territory to its ever-growing resume. The latest addition to its portfolio of casino brands is VladCazino, specially dedicated to the players of Romania. This marks the brand’s first foray into the market of this Eastern European country.
The new casino has been developed entirely on Kindred's in-house platform and is a part of the company's strategy to engage customers by using hyper-local brands. The company's key ambition for the forthcoming period is to achieve significant growth of its market share in locally regulated markets.
Chief Commercial Officer, commented on the opening of yet another online casino brand, in a country where Kindred products have been previously unavailable: “As Kindred continues to grow, it’s important that we always stay close to our customers. VladCazino is the result of an impressive team effort within the company, offering our Romanian customers a product and experience truly tailored to their needs. We are now really excited for VladCazino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”
Last year, also in its early stages, saw the successful launch of two new casino brands in Sweden and Norway – Storspelare and Storpiller. Like VladCazino, those two have also been developed through in-house platform that allows the company to “adapt its offering to meet specific customer requirements in each market.”
LCB'ers can expect to read the dedicated review of VladCazino soon on our website, so stay tuned!
Source:
“Kindred Group Launches New Casino Brand”, kindredgroup.com, February 12, 2018.
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